Market Academy Naschmarkt (MAN)

Opening 29 May 2010, Naschmarkt (Vienna) at 19.00
The Market Academy Naschmarkt is launched on occasion of the exhibition Into the City - Im Paradiesgarten (29 May - 5 June 2010), as part of the Wiener Festwochen (Vienna), curated by Birgit Lurz. It inaugurates with 5 actions: MAN-Reception, MAN-Knoedel Fakultaet, MAN-Talks, MAN-Pamphlet, MAN-Drechsler.

The Market Academy Naschmarkt is a research project by Lucia Babina and Henriette Waal that addresses the Naschmarkt, the “monumental” market of Vienna, as it was designed by the architect Otto Wagner in the first decade of the Twentieth century.
Naschmarkt demands for a transformation in order to survive. A radical change needs a cultural revolution that springs and develops from inside the market, from the market’s people, who are the “experts” of a market in transition. It requires a collective effort that entitles them to create the conditions for a transformation, which empowers them to redefine a market system and new parameters of sustainability.
The Market Academy Naschmarkt is an experimental factory for the invention of new practices and the stimulus of new forms of entrepreneurial attitudes. It is an engaging instrument, encouraging market people to come together and to make space for a collective regeneration of the market.
We would like to thank: Marjetica Potrč, Birgit Lurz, Wolfgang Schlag, Edith Spira, Tateus, Mario Berber, Maincz, Daniela & Erwin Gegenbauer, Amoni and Julia, Oemer Karagoez, Goekhan Umar, Ibrahim Shebahim, Ahmad, Helge Mooshammer & Peter Moertenboeck, Peter Kleinhans, Andreas Weber, Angelika Herburger, Barbara Neuroth, Manfred Rakousky, Kili Schmidt, Lisa-Yvonne Heimgartner, Lucas Woerdehoff, Carmen Rueter, Hannes Schreckensberger, Goetz Bury, Christian Daschek, Bernhard, Mina, Gehsteig Guerrilleros, Elke Krasny, WochenKlausur, Gerald Nestler.

Go to weblog